“Pay to play” is funding the predatory pricing that is bankrupting independents!
If you are “paying to play” with chains who use predatory pricing then you are hurting the industry and hurting yourself! ~75% of Ontario’s licensed Cannabis retailers are independent shops: Do you really want to put them out of business and be left with only the big chains who demand that you pay to play? Instead of funding predatory pricing for a small number of chains, use that money to lower your prices for everyone!
You should be saying it loud and proud:
“We don’t pay to play! We don’t fund predatory pricing!”
Instead of apologizing for not having the budget to pay to play, you should be proudly telling independent shops that you are not funding predatory pricing of the big chains. Independent shops will want to carry your products if they know you aren’t funding the predatory pricing of chain stores!
Download the WE DON’T PAY TO PLAY crest for free.
We encourage you to use this in your emails and marketing materials!